Case Study: Search for Common Ground boosts press coverage with Meltwater

Search for Common Ground boosts press features 50–70% with Meltwater

Search for Common Ground, a large peace-building NGO, faced the challenge of manual and inefficient media outreach. Their process of manually scouring websites for journalist contacts was time-intensive and resulted in poor response rates and disappointing news coverage. They turned to Meltwater's media database and press outreach tools to address this.

By using Meltwater's keyword-driven search to find relevant journalists and its streamlined emailing tools, the team significantly improved their outreach efficiency. The solution led to a measurable 50-70% increase in news features each trimester, with coverage expanding to include both smaller outlets and major publications like The New York Times and The Washington Post.

Search for Common Ground