Case Study: Save the Children achieves increased media visibility and share of voice with Meltwater

Save the Children - Customer Case Study

Save the Children India, the national arm of a global NGO active in 120 countries, works across 20 states and has impacted 6.1 million children. Its 25-person communications and media team struggled to track and measure the reach and quality of widespread regional, print and online coverage, missed articles, and needed better insight into public sentiment and media share-of-voice to support campaigns and advocacy.

They adopted Meltwater’s media-intelligence suite—listening tools, custom keyword searches, share-of-voice dashboards, a journalist/influencer database and daily alerts—to monitor issues, target outreach and power a curated newsfeed on their website. The solution delivered comprehensive, regional coverage tracking, improved PR targeting and measurement, stronger reporting for donors and partners, increased web visibility and more effective campaign and fundraising outcomes.

Save the Children

Vinay Kaushik

Assistant Manager - Communications National Support Office