Case Study: SaskEnergy improves real-time media monitoring and social listening with Meltwater

SaskEnergy cuts 75 duplicate alerts and responds in 5 minutes with Meltwater

SaskEnergy, the natural gas utility for Saskatchewan, faced the challenge of monitoring and managing critical information flows across media and social channels. Their small three-person Government and Media Relations team needed to respond to developing situations immediately but was overwhelmed by an inefficient previous tool that delivered excessive, repetitive, and irrelevant alerts. They turned to Meltwater's media monitoring and social media solutions to address this.

Meltwater provided SaskEnergy with timely, targeted email alerts that eliminated repetition and irrelevant results. The solution's immediacy allowed the team to react to stories in real-time, share accurate information with executives and government, and get ahead of news cycles. The Meltwater platform also proved highly versatile, working seamlessly with specialized software for a blind team member. This enabled SaskEnergy to communicate more accurately and immediately, earning the trust of company leaders and the government.

SaskEnergy