Case Study: Sapporo Beer achieves deeper consumer insights with Meltwater social listening and AI-powered analytics

Sapporo Beer - Customer Case Study

Sapporo Beer, part of Sapporo Breweries, Ltd., needed a stronger way to capture consumer insights from social media and broader online conversations. Since 2020, it has used Meltwater’s Radarly social listening platform to monitor brand trends, consumer reactions, and the company’s image, with a growing interest in using AI-powered image analysis.

Meltwater helped Sapporo Beer build an insights workflow with dashboards, trend tracking, and shareable reports for planners, brand managers, and sales teams. The company now reviews UGC and campaign feedback before and after launches, tracks new-product reactions within the first week, and uses the data to time sales launches more effectively; Meltwater’s fast support also helps the team set search keywords quickly, often within one business day.

Sapporo Beer

Yosuke Asai

Sapporo Beer