Case Study: Santander Río Bank achieves 24/7 media monitoring and real-time reputation protection with Meltwater

Santander Río - Customer Case Study

Santander Río Bank, Argentina’s largest private bank serving 3.5 million customers and over a quarter‑million businesses, needed a way to monitor its reputation and community perception in real time. Facing constant scrutiny from business press and social media, the communications team required 24x7 visibility, mobile access, and easy sharing of alerts and insights with stakeholders to respond quickly to developing issues and measure campaign impact.

Using Meltwater’s media intelligence platform, Santander Río monitors brand mentions across traditional and social channels, runs keyword searches, and uses sentiment analytics and shareable dashboards to track campaigns and industry topics. Mobile alerts, internal newsletters and RSS feeds keep teams aligned, enabling the bank to detect and counter damaging narratives before they escalate, maintain responsiveness to customers and shareholders, and make data‑driven communications decisions.

Santander Río Bank

Guido Matijas

Corporate Communications Analyst