Case Study: Santander Río Bank improves real-time media monitoring and crisis response with Meltwater

Santander Río Bank monitors 3.5 million customers with Meltwater

Santander Río Bank, Argentina's largest private bank, needed to monitor its public perception in real-time across news and social media to protect its reputation and respond to developing threats. The PR and communications team required a media intelligence platform from Meltwater to gain reliable insights, share alerts with stakeholders, and monitor commentary from anywhere.

Using Meltwater's media intelligence platform, Santander Río implemented comprehensive monitoring and sentiment analysis across all media channels. The solution enabled the team to detect and anticipate issues, share insights via dashboards and newsletters, and counter negative narratives before they gained traction. Meltwater helped the bank appear responsive and in control to its customers and shareholders, playing a fundamental role in its strategic communications success.

Santander Río Bank