Case Study: Ruth achieves real-time data insights with Meltwater API

Ruth - Customer Case Study

Ruth, an advertising agency working on behalf of its client Kommunal, needed a way to combine internal campaign data with external media and social insights in real time. To support its “Kommunal wakes” campaign, Ruth turned to Meltwater and used Meltwater API and media monitoring to keep track of competitors, the industry, and audience sentiment.

Meltwater implemented an API-based solution that integrates media intelligence data with other business systems and scans social media to measure satisfaction among Kommunal’s members. The result was a real-time view of external and internal data that helped Ruth unlock actionable insights and better evaluate campaign performance, with the measurable impact being the ability to monitor member satisfaction through social listening.

Ruth

Erik Wünsche

Project Manager