Case Study: Rixos Hotels achieves more efficient global PR and media management with Meltwater

Rixos Hotels boosts global PR efficiency across 37 locations with Meltwater

Rixos Hotels, a rapidly growing luxury hospitality brand, sought to optimize its marketing and PR activities as it expanded across the Gulf Cooperation Council region. The challenge was to streamline its media monitoring and communications efforts without investing in multiple costly platforms. To address this, Rixos Hotels turned to vendor Meltwater for a comprehensive media intelligence and media relations solution.

By implementing Meltwater's platform, the PR team gained robust media monitoring and AI-powered tools for real-time alerts and journalist outreach. This solution provided deeper brand insights, enabling more agile management and strategic, data-driven campaigns. As a result, Meltwater helped Rixos Hotels save time and resources, increase team productivity, and achieve a higher return on investment for its global PR efforts, all from a single source of truth.

Rixos Hotels