Case Study: Rio Convention & Visitors Bureau achieves greater international awareness and measurable PR impact with Meltwater

Rio CVB - Customer Case Study

Rio Convention & Visitors Bureau (Rio CVB) is the private nonprofit responsible for promoting tourism, congresses and events in Rio de Janeiro — which was named South America's leading sports tourism destination by the World Travel Awards in 2018. With many themes to promote (music, Carnival, beaches, landmarks) and audiences around the world, Rio CVB needed a modern media-communications solution with a flexible contact database, influencer targeting and geotargeting, plus timely KPI reporting to measure and refine campaigns.

Rio CVB implemented Meltwater’s platform for traditional and social monitoring, an influencer contact database, media lists and on-demand reporting. The team now builds subject- and country-specific distribution lists, tracks every article and press-release pick-up, and shares accurate, timely KPIs with stakeholders — improving targeted outreach and making campaign impact easier to measure.

Rio CVB

Alessandra Raulino

Press Officer