Case Study: Rio Convention & Visitors Bureau boosts targeted awareness and visitor growth with Meltwater

Rio Convention & Visitors Bureau boosts targeted awareness with Meltwater and tracks every article after press releases

The Rio Convention & Visitors Bureau partnered with Meltwater to address its challenge of generating greater awareness and increasing visits to the city. The Bureau needed a modern communications solution to better position itself with national and international audiences, requiring a reliable media database to target specific journalists and influencers, geotarget by country, and measure the effectiveness of its campaigns with detailed reporting.

Using Meltwater's platform for media monitoring, influencer outreach, and on-demand reporting, the Rio CVB was able to build targeted distribution lists and measure the effectiveness of its messaging. The solution provided excellent reporting with key metrics like reach, allowing the team to see every article that picked up their press releases and continuously optimize their approach to promote the city's rich diversity.

Rio Convention & Visitors Bureau