Case Study: Ricoh achieves unified, data-driven marketing across APAC with Meltwater

Ricoh - Customer Case Study

Ricoh, the global workplace solutions company, faced a fragmented marketing environment across APAC, with regional teams working independently on social media, PR, brand monitoring, and competitor analysis. Using Meltwater, Ricoh struggled less with manual processes and limited visibility, but needed a more structured way to understand market activity and coordinate campaigns across countries like Thailand, Hong Kong, Australia, and New Zealand.

Meltwater helped Ricoh unify its regional marketing efforts with the Meltwater Suite, including media relations and social media management tools. The platform centralized journalist discovery, outreach, and social operations, while dashboards and analytics turned activity into actionable insights. As a result, Ricoh significantly reduced time spent on journalist discovery and pitching, eliminated duplicated efforts, and improved content decisions by tracking what performed best across channels and regions.

Ricoh

James Loginov

Head of Marketing Communications