Case Study: REV Media Group achieves real-time social listening and content performance insights with Meltwater

REV Media Group - Customer Case Study

REV Media Group, Media Prima’s digital arm, is Malaysia’s leading digital publisher with 35+ media brands reaching over 15 million people each month (about 80% of the country’s internet population). Facing thousands of staff across multiple sites and diverse audiences, the company needed a comprehensive, multilingual communications tool to monitor media and social conversations in real time—tracking brand mentions, content reach and trending topics so editorial and social teams could produce relevant content.

Meltwater’s Explore delivered media monitoring, social listening and consumer insights across English, Bahasa Melayu and Chinese, giving 30+ team members real-time access to mentions, sentiment and content performance. As a result, REV Media can benchmark and improve its content, make faster data-driven decisions, monitor its brands and programs across platforms, and more effectively follow—and lead—national conversations.

REV Media Group

Richard Chit

Head of Product