Case Study: Red Havas drives new business and protects client reputation with Meltwater

Red Havas streamlines global PR workflows across a dozen markets with Meltwater

Red Havas, a global PR agency, faced the challenge of managing fragmented data across its international teams and for its clients. This inefficiency in workflows and the use of multiple standalone tools strained their budgets and hindered collaboration. They turned to Meltwater's media monitoring and social listening solutions to consolidate their efforts and gain a unified view of consumer conversations.

By implementing Meltwater's suite, Red Havas streamlined its operations, enabling seamless collaboration across markets and consolidating social listening, media monitoring, and social marketing into a single platform. This solution provided the robust data and insights needed to develop new business, such as their custom Merged Media Score, and to manage crises with real-time monitoring. As a result, Meltwater helped the agency win new business, optimize client budgets, and effectively guide a client through a major product recall with a years-long communications strategy.

Red Havas