Case Study: realme strengthens global brand monitoring and competitor benchmarking with Meltwater

realme tracks global media mentions across 4 regions with Meltwater

realme, a global smartphone and IoT technology brand, needed to measure its worldwide brand exposure and monitor competitors. Their Product PR team required a single platform to track media mentions, share of voice, and evaluate the performance of their regional teams across the globe. To address this challenge, they turned to vendor Meltwater for a solution.

Meltwater implemented its media monitoring platform to provide realme with a unified dashboard for tracking global media mentions and sentiment. This solution enabled the company to perform competitor benchmarking, contribute to consistent global messaging strategies, and identify industry trends. As a result, Meltwater empowered realme's regional teams to operate more effectively and stay on top of fast-paced market developments.

RealMe