Case Study: realme achieves unified global media monitoring and faster PR insights with Meltwater

realme - Customer Case Study

realme, founded in 2018, is a fast‑growing smartphone and IoT brand aimed at young consumers with a global presence across Asia, Europe, Oceania, the Middle East and Africa. As the company scaled aggressively, the Product PR team needed a single platform to measure global brand exposure—share of voice, media and product mentions—benchmark competitors worldwide, and track performance across regional teams (MENA, Europe, North America, Asia‑Pacific).

Meltwater’s media monitoring platform delivered global, cross‑channel tracking and a unified dashboard that lets realme assess brand performance and sentiment, benchmark competitors, and measure campaign and regional reach down to individual publications. The result is one suite for consistent global and regional monitoring, faster insights into trends and competitor activity, improved messaging alignment, and greater PR team efficiency.

realme

Ian Huang

Product PR Manager