Case Study: Radisson Hotel Group slashes reporting time by 33% with Meltwater

Radisson Hotel Group slashes reporting time by 33% with Meltwater

Radisson Hotel Group faced a challenge with fragmented, manual PR and influencer marketing reporting across its 40+ global and local teams, which consumed significant time and resources. The hospitality group partnered with Meltwater to integrate its media intelligence and influencer marketing operations into a unified system, aiming to democratize data and move beyond vanity metrics.

Meltwater implemented a custom, integrated dashboard that merged PR and influencer insights into a single, real-time platform. This solution slashed monthly reporting time by 33% per user across the global teams and contributed to a 22% year-over-year growth in estimated influencer marketing value. The dashboard also quantified campaign impact, demonstrating clear ROI, such as a 60x return from a flagship hotel opening campaign.

Radisson Hotel Group