Case Study: PUMA achieves 24x higher engagement and global reach with Meltwater Audience

Puma - Customer Case Study

PUMA, a global sportswear brand, partnered with Digitas to identify local influencers and spark conversations with running communities worldwide. Their challenge was finding niche, city-level profiles at scale to drive authentic engagement across multiple markets.

Using Meltwater’s Audience for sophisticated segmentation and advanced monitoring, the team pinpointed and evaluated engaged influencers quickly. The campaign reached users in more than 80 countries, generated over 10K unique uses of the campaign hashtag, and delivered a 24x higher-than-average engagement rate.

Puma