Case Study: Pride In London achieves rapid community growth and expanded reach with Meltwater

Pride In London - Customer Case Study

Pride in London is an annual festival and parade that celebrates the LGBT+ community and campaigns for equal rights. With a diverse mix of stakeholders — from businesses and charities to faith groups and unions — Pride faced the challenge of managing multiple community segments and messages, ensuring its campaigning voice wasn’t diluted while also growing visibility beyond the LGBT+ community.

Pride adopted Meltwater’s social listening and media monitoring to track volume and sentiment, spot emerging themes, and focus communications on topics the community cares about. Using these insights to guide messaging and measure ROI, Pride saw rapid community growth — up 135% (2013–2014) and 215% (2014–2015) — and improved ability to manage message consistency and expand reach.

Pride In London

Stephen Ward

Deputy Chair and Communications Director