Meltwater
305 Case Studies
A Meltwater Case Study
Pontifical Catholic University of Peru (PUCP) is Peru’s top-ranked private university, founded in Lima in 1917 with nearly 28,000 students across 50+ fields of study. Reputation management is critical for the university: administrators needed a unified way to monitor both traditional and social media, apply sentiment and analytics, engage students and staff, and respond quickly during incidents such as a campus coffee shop robbery.
Since adopting Meltwater in 2014, PUCP consolidated media monitoring, analytics, social outreach and automated, audience‑specific newsletters into one platform. The solution delivered real‑time alerts and dashboards, enabled a rapid crisis response and sustained monitoring after the robbery, and supported successful centennial communications (including a Nobel visit and events), improving engagement and protecting the university’s reputation.
Michella Cumpa
Coordinator, Office of Content Distribution