Case Study: Plan International improves campaign monitoring and media impact with Meltwater

Plan International reaches 34.2 million children with Meltwater

Plan International, a non-governmental organization advocating for children's rights and girls' equality, needed to promote and measure the impact of its key campaigns across Latin America. Their challenge was to gain comprehensive media intelligence to analyze their impact in each country and prepare timely reports. They partnered with vendor Meltwater for its media monitoring, social platform, and analytics services.

The Meltwater platform provided an all-in-one solution for monitoring campaign mentions and gauging impact country by country. This enabled Plan International to focus their resources effectively, with insights confirming the best timing for their campaigns. The measurable impact included framing the regional conversation about girls' rights and uncovering new opportunities for engagement through the data gathered.

Plan International