Case Study: Plan International Latin America achieves measurable campaign impact with Meltwater

Plan International - Customer Case Study

Plan International Latin America, the regional arm of the global children’s-rights NGO, launched the Girls Get Equal campaign to tackle high rates of adolescent pregnancy and forced marriage. They needed a media-intelligence partner — not just a vendor — to monitor and measure campaign impact country by country, produce timely coverage reports, analyze social engagement, and guide messaging across diverse local media landscapes.

Meltwater’s all‑in‑one platform (media monitoring, social tools, analytics and consultancy) enabled localized tracking of mentions and engagement, rapid, topic-specific reporting, and refined search insights. Early results showed healthy engagement, validated the October 11 launch around the International Day of the Girl, uncovered new outreach opportunities, and helped the team better target resources and frame their message.

Plan International

Juan Carlos González Díaz

Regional Communications Manager