Case Study: Pet Industry Joint Advisory Council boosts legislative awareness and member engagement with Meltwater

PIJAC generates 10,000+ article reads in 6 months with Meltwater

The Pet Industry Joint Advisory Council (PIJAC) faced the challenge of tracking local and state-level legislation affecting the pet industry, as many small government websites were not updated promptly. This made it impossible to monitor crucial ordinances, causing their members to miss key opportunities to engage with elected officials. To raise awareness and navigate Congress effectively, they turned to vendor Meltwater for a media monitoring solution.

Using Meltwater's media monitoring and analytics services, PIJAC implemented a branded weekly newsletter called "First Look," powered by tailored keyword searches. This solution allowed them to capture all relevant coverage, gauge sentiment on regulations, and take action on issues in real-time. The results were significant, generating over 10,000 article reads for their daily newsletter in the first six months and enabling them to successfully advocate for new laws, such as one allowing pets on Amtrak trains. Meltwater provided PIJAC with the automated tools and insights needed to deliver highly relevant content and dramatically increase member engagement.