Case Study: PicsArt achieves streamlined influencer campaign management with Meltwater Influencer Marketing

Picsart - Customer Case Study

PicsArt, the all-in-one photo and video editing app with over 150M monthly active users, needed a more efficient way to discover and manage influencers for its social-driven marketing. Its manual hashtag-based process made it difficult to find, vet, and contact the right creators at scale, slowing down influencer collaborations.

Using Meltwater Influencer Marketing, PicsArt centralized influencer discovery, vetting, and communication in one workflow with features like search, audience analytics, and in-app messaging. For its Canvas Effects campaign, Meltwater helped PicsArt run an influencer launch with 17 creators across TikTok and Instagram, generating 2.9M engagements, reaching 3.6M users, and delivering $540K in EMV.

PicsArt

Meri Hovnanyan

Social Media Associate