Case Study: Pet Industry Joint Advisory Council (PIJAC) achieves real-time legislative monitoring and boosted member engagement with Meltwater

Pet Industry Joint Advisory Council - Customer Case Study

The Pet Industry Joint Advisory Council (PIJAC) is a trade organization that educates pet owners, the pet industry, and government bodies while advocating for animal welfare and responsible ownership. PIJAC struggled to track legislation and local ordinances—many small-town websites aren’t updated—leaving members at risk of missing important regulatory changes and advocacy opportunities.

PIJAC partnered with Meltwater to power a weekly branded newsletter, “First Look,” using automated keyword searches and a dashboard that filters coverage into Business, Legislation, and Feel‑Good stories and shows trending themes and sentiment. The solution delivered real-time monitoring, boosted member engagement (over 10,000 article views in the first six months), helped PIJAC act on issues like Amtrak pet policy, and provided analytics that improved content relevance and advocacy effectiveness.

Pet Industry Joint Advisory Council

Mike Bober

President & Chief Executive Officer