Case Study: Persil achieves 1M+ reach with Meltwater Influencer Marketing

Persil - Customer Case Study

Persil, the German laundry detergent brand from Unilever, wanted to encourage parents to spend more time outdoors with their kids through its “Dirt is Good” campaign across Europe. Using Meltwater’s influencer marketing platform, Persil needed help finding the right family and parenting micro-influencers in multiple countries, overcoming language differences, and vetting creators across several social platforms.

Meltwater helped Persil identify and collaborate with 17 influencers across Spain, Portugal, Greece, Finland, and France, who produced 51 posts featuring the #dirtisgood message. The campaign generated 92,554 engagements and achieved a true reach of 1,009,341, while Meltwater also enabled Persil to track performance and share results internally and with partners.

Persil

Gladys Diaz

Unilever Persil