Case Study: Pernod Ricard drives consumer insights and product innovation with Meltwater

Pernod Ricard uncovers 5 consumer communities with Meltwater

Pernod Ricard, a global leader in wines and spirits, sought to leverage social data to drive strategic business decisions across its organization. Their challenge was to find a powerful technology solution capable of structuring vast amounts of social data to serve multiple divisions, including marketing and consumer insights, and to move beyond simplistic brand tracking.

Meltwater implemented its consumer intelligence and social listening solution to structure social data and analyze audience behaviors. This enabled Pernod Ricard to organize brand mentions by consumption moments, uncover new flavor combinations, and identify emerging industry trends. Using Meltwater, the company gained real-time insights into consumer behavior, which drives product innovation, data-driven marketing decisions, and the creation of targeted customer experiences.

Pernod Ricard