Case Study: Pernod Ricard improves campaign tracking and ESG insights with Meltwater

Pernod Ricard tracks campaigns across 240 brands with Meltwater

Pernod Ricard, a global leader in premium spirits, needed to understand consumer trends and measure the performance of its marketing campaigns across its vast portfolio of brands. The company required a precise and efficient way to integrate fragmented data, from social conversations to consumer reviews, to drive innovation and strategic decisions. To address this challenge, Pernod Ricard turned to the social intelligence solution from vendor Meltwater.

Using Meltwater, Pernod Ricard implemented custom Campaign Tracker dashboards to measure campaign impact through sentiment, reach, and other key metrics. The solution also provided a 360-degree view of brand performance by integrating data from social media and review sites. This enabled the team to automate reporting, maintain consistent KPIs, and free up time for strategic action. Furthermore, Meltwater provided a custom Sustainability Barometer to track ESG goals across 26 markets, breaking down silos between cross-functional teams and engaging the entire company on this critical topic.

Pernod Ricard