Case Study: Pernod Ricard achieves unified consumer intelligence and breaks data silos with Meltwater

Pernod Ricard - Customer Case Study

Pernod Ricard, a global leader in premium spirits, needed precise, efficient consumer intelligence to stay ahead of conversations, preferences and trends across a vast brand portfolio. Its Consumer Insights team faced fragmented data and team silos while needing to measure campaign performance and monitor ESG conversations across many markets and languages.

Meltwater’s consumer intelligence provided custom Campaign Tracker dashboards, Insights Pages with analytic widgets and AI explainers, and a Sustainability and Responsibility Barometer to centralize metrics and automate reporting. The solution standardized benchmarking, sped up ad hoc research and reporting, and delivered cross-functional insights—supporting measurement for 240+ brands and ESG tracking across 26 markets in 14 languages while accelerating decision-making and innovation.

Pernod Ricard

Elena Franceschini

Head of Consumer Insights