Case Study: Panoz DeltaWing Racing achieves global media coverage and proves sponsorship ROI with Meltwater

Panoz DeltaWing Racing - Customer Case Study

Panoz, maker of the ultra-efficient DeltaWing race coupe, needed to attract and retain sponsors by proving that racing delivered measurable marketing value. With limited media contacts and a goal of expanding international reach—especially around its green-technology story—the team required a way to generate, track and report global coverage to demonstrate ROI to sponsors and executives.

Meltwater provided a global journalist database, real-time alerts, and tailored reporting that made it easy to find and engage new media, measure advertising value, and show stakeholders concrete results. Within a month Panoz secured extra interviews and stories, built relationships with influential journalists, and used competitive comparisons and audience metrics to win sponsorships and target positive markets for its green initiatives.

Panoz DeltaWing Racing

Lucy Smith

Marketing & PR Manager