Case Study: Paddington Bear engages fans and wins "Favourite Ever British Animated Character" with Meltwater

Paddington & Co.'s Classic Animated Character Engages Fans on Facebook; Wins Favourite British Animated Character

Paddington & Company manages the worldwide licensing and brand of Michael Bond’s beloved Paddington Bear and needed a better way to monitor and engage the character’s global fanbase. With only two people running social channels, Google Alerts missed important conversations; the team struggled to cut through noise, protect the brand from unlicensed use, and gather market feedback for merchandising.

They implemented Meltwater Buzz’s Listen and Engage modules to pinpoint mentions, schedule posts, and respond quickly. The platform alerted them to a public nomination that they promoted on Facebook—helping Paddington win “Favourite Ever British Animated Character”—and it also flagged instances of unauthorised product use and unmet product demand in specific territories. As a result, the company streamlined social management, strengthened fan engagement, protected licensing rights, and used real-time insights to inform merchandising decisions.

Paddington Bear

Karen Jankel

Managing Director