Case Study: OUTA improves journalist targeting and response time with Meltwater

OUTA improves response time and grows media reach with Meltwater

OUTA, a civil action organization, faced the challenge of staying informed on relevant news and press releases through manual, labor-intensive methods and an external media agency. This approach was financially taxing and failed to provide real-time insights. They also struggled with effectively targeting their press releases to avoid flooding journalists. To address this, they turned to Meltwater's media intelligence platform.

By implementing Meltwater's platform, which includes real-time analytics and the Influencer Contact Manager, OUTA dramatically improved their response time to breaking news. The solution enabled them to identify and target specific journalists interested in their content, maximizing message resonance. The measurable results for OUTA included a substantial growth in media reach, significant growth on their social media channels, and the new ability to accurately measure the traction of each press release to make evidence-informed decisions.

OUTA