Case Study: Olympus improves real-time media monitoring and business insights with Meltwater

Olympus improves real-time media monitoring with Meltwater in 3 years

Olympus, a world-leading manufacturer of optical, electronic, and precision engineering products, faced a challenge in monitoring local and global media coverage and industry trends to inform business strategy. The Meltwater media intelligence platform was implemented to address this need for real-time outside insight.

The solution provided robust reporting and real-time media monitoring, including a mobile app for on-the-go access. Meltwater enabled the Olympus Australia and New Zealand team to share insights with internal stakeholders efficiently, create a weekly news digest, and provide high-level reports to the C-Suite. This saved time, improved team efficiency, and led to a better understanding of customers and industry trends.

Olympus