Case Study: Olympus achieves real-time media insights and strategic reporting with Meltwater

Olympus - Customer Case Study

Olympus Australia & New Zealand, a leading maker and distributor of optical, electronic and precision engineering products for scientific, medical, industrial and consumer markets, needed better visibility into local and global media and industry trends. Their communications team found it difficult to monitor coverage and deliver timely insights to senior leadership to inform business strategy.

Using the Meltwater media intelligence platform — including real-time monitoring, a mobile app, and a weekly intranet news digest — Olympus gained local and global insights, tracked sentiment, and shared targeted reports with stakeholders and the C-suite. The result was faster, more efficient media response, improved understanding of audiences and trends, and stronger, data-informed engagement with executives.

Olympus

Michael Tsoukalis

Digital Manager