Case Study: Old Dominion University boosts media outreach and engagement with Meltwater

Old Dominion University uses Meltwater to engage 25,000 students and boost $2.1 billion community impact

Old Dominion University (ODU) faced a significant challenge as its communications team of 21 lacked a central platform to manage outreach for the entire institution. The team juggled multiple systems for monitoring, social listening, and engagement, causing them to miss important mentions and tweets. Their previous media monitoring service was unreliable and did not include competitor searches, making it difficult to gain media traction.

By implementing Meltwater, ODU's team gained a central platform for media analytics, social engagement, and crisis management. The solution provided measurable results, including the ability to demonstrate the impact of a major mention by the Secretary of State by pulling total reach metrics. Meltwater also enabled the team to uncover new audiences, leading to international headlines for a new art museum and creating opportunities for university experts to speak on trending topics.

Old Dominion University