Case Study: Nuun Hydration achieves scalable influencer marketing with Meltwater

Nuun Hydration - Customer Case Study

Nuun Hydration, a Seattle-based hydration brand known for its electrolyte drink tablets sold in over 30 countries, wanted to scale its in-house influencer marketing program. As campaigns grew, the team needed Meltwater to replace manual workflows for influencer discovery, vetting, and reporting with a more efficient, data-driven solution.

Using Meltwater Influencer Marketing, Nuun Hydration automated influencer search, screening, and campaign analysis with metrics like True Reach, engagement, and audience demographics. Meltwater also streamlined reporting by automatically aggregating content, including Instagram Stories, helping Nuun identify about 200 niche creators for its #PlopChallenge campaign and eliminating time-consuming manual screenshots and calculations.

Nuun Hydration

Mason French

Influencer & Community Marketing