Case Study: Nova Southeastern University achieves comprehensive media visibility and measurable PR ROI with Meltwater

Nova Southeastern University - Customer Case Study

Nova Southeastern University (NSU) is an independent research university in Fort Lauderdale with 18 colleges and a large public affairs operation that needed reliable media intelligence. Their previous platform couldn’t monitor broadcast, so many faculty interviews went unseen and the team couldn’t measure PR ROI—prompting a switch to Meltwater.

Meltwater provided a single platform that tracks broadcast and print, delivers automated morning alerts and video clips, and compiles monthly ROI-ready reports for leadership. As a result NSU expanded national exposure, quickly surfaced timely stories and expert interviews for events and outreach, and produced department-level coverage reports that leadership and deans now use to demonstrate impact.

Nova Southeastern University

Marla Oxenhandler

Associate Director, Office of Public Affairs