Case Study: New York Road Runners achieves greater media reach, partner reporting, and real-time response with Meltwater

No pain no gain Compared to running Meltwater makes NYRR’s media efforts a walk in the park

New York Road Runners (NYRR) is the world’s leading community running organization, serving about 600,000 people with hundreds of races and programs annually. Their challenge was to broaden awareness beyond marquee events like the New York City Marathon, promote youth, senior and park runs, secure and demonstrate value to sponsors, and monitor global running trends so they could insert NYRR into relevant conversations and measure media impact.

NYRR adopted Meltwater to provide a continuous newsfeed, daily summaries, mobile monitoring, social insights and real‑time reports, enabling influencer engagement and rapid response. As a result they can quantify media impact for partners (nearly 19 billion impressions reported), extend reach through identified influencers, and monitor crises in real time to shape communications—improving partner reporting, audience engagement, and organizational agility.

New York Road Runners

Ronnie Tucker

Senior Vice President Marketing and Digital Content