Case Study: NIIT achieves real-time brand monitoring and strategic insights with Meltwater

NIIT - Customer Case Study

NIIT, a global skills and talent development company founded in 1981 with a presence in 40 countries, has rapidly expanded its digital offerings (Training.com, NIIT.tv, StackRoute, DigiNxt, NIITCloud Campus). As a hybrid B2B/B2C organization, NIIT needed sophisticated, real-time monitoring, analytics and reporting to track consumer reviews, industry alerts and brand perception across markets during its digital transformation.

NIIT deployed the Meltwater platform to automate daily searches and provide dashboards with share of voice, tonality, audience sentiment and detailed reports. The solution delivered real-time alerts for faster crisis response and customer follow-up, clearer strategic insight from monthly reporting, and competitive benchmarking — for example, the DigiNxt launch registered 90% positive sentiment, guiding next-step decisions.

NIIT

Prateek Chatterjee

Sr. Vice President, Corporate Communications & Marketing