Case Study: nib Group boosts media monitoring and earned media reporting with Meltwater

nib Group gains 24/7 breaking news alerts with Meltwater

nib Group, a major Australian health insurance provider, faced a challenge in monitoring breaking news quickly and quantifying the impact of their corporate relations efforts. Their team needed to manage media requests reactively and report on the value of their earned media. They turned to the Meltwater platform to address these needs.

Using Meltwater, nib Group gained 24/7 access to breaking news through instant alerts and a mobile app. The solution's Social Echo functionality helped them understand the viral reach of online articles across social media, allowing for better advance preparation. Meltwater enabled the team to report on earned media success globally and find relevant media contacts, ultimately helping them quantify the impact of their communications.

nib Group