Case Study: Newman-Dailey Resort Properties achieves increased bookings and media visibility with Meltwater

Newman-Dailey Resort Properties - Customer Case Study

Newman-Dailey Resort Properties is a long-established resort rental and property management company on Florida’s Emerald Coast that faces intense regional competition for tourists and bookings. Despite a strong reputation and thousands of positive reviews, the marketing team needed a more robust media intelligence and partner-driven solution to better understand customer interests and stand out in crowded travel markets.

They switched from Cision to Meltwater’s all-in-one platform for media monitoring, analytics, influencer outreach and press distribution, using Insight Reports and dashboards to track trends, craft targeted press releases, and engage travel writers. The result: more focused campaigns, increased web traffic and media coverage, stronger connections with influencers and a sharper competitive edge that supports repeat business and growth.

Newman-Dailey Resort Properties

Tracy Louthain

Director of Marketing and Communications