Case Study: Newman-Dailey Resort Properties boosts travel marketing and media monitoring with Meltwater

Newman-Dailey Resort Properties builds on 8,000 TripAdvisor reviews with Meltwater

Newman-Dailey Resort Properties, a vacation rental company in Florida, faced fierce competition in the tourism market. To stand out, their Director of Marketing and Communications needed a stronger media intelligence and monitoring solution beyond their previous provider, Cision, and a true marketing partner. This led them to the vendor Meltwater.

Meltwater provided an all-in-one platform for media monitoring, analytics, and influencer contact management. Using Meltwater's media outreach, monitoring, and Insight Reports, Newman-Dailey gained valuable consumer intelligence to inform press releases and targeted campaigns. The solution also enabled them to connect with top travel writers, generating more traffic and helping them stay on top of industry trends and competitor activity.

Newman-Dailey Resort Properties