Meltwater
483 Case Studies
A Meltwater Case Study
Neuro, a science-driven company that produces functional gum and mints for mental clarity and focus, required a cost-efficient way to analyze its market and gather consumer insights to inform its audience targeting and marketing strategy. To achieve this, the company turned to Meltwater's social listening and analytics solution.
Using Meltwater, Neuro identified key incremental audience segments, such as gamers, which led to a strategic 12-month partnership. This data-driven approach resulted in over 1 billion impressions and a 406% year-over-year sales growth, validating the vendor's insights and directly contributing to these significant results.