Case Study: NetScout achieves global communications visibility and real-time executive reporting with Meltwater

NetScout - Customer Case Study

NetScout, a global leader in application and network performance management, tripled in size through acquisitions and needed the same level of visibility into its own communications that it provides customers. Before Meltwater, the company had limited media tracking and search, little insight into competitive landscapes or market performance, and unreliable data on share of voice, impressions, engagement—making executive reporting difficult during rapid growth and integration of diverse business units.

Meltwater’s global dashboards and media monitoring gave NetScout segmented, real-time analytics by business unit and geography, a share-of-voice benchmark, and an influencer database for targeted outreach. The result was a complete view of global communications, the ability to quickly address weak markets, richer graphical executive reports, and data-driven decisions for content, campaigns, and PR that demonstrably improved visibility and competitive insight.

NetScout

Clarissa Wright

Web Analytics Manager