Case Study: NASCAR drives major media coverage with Meltwater

NASCAR generated eight-figure ad value with Meltwater

NASCAR, the leading motorsport organization in the U.S., needed to optimize its media outreach and gain a complete picture of its earned media presence to effectively share its brand narrative. Without the right tools, the communications team risked missing coverage opportunities and lacked efficient reporting. To address this challenge, NASCAR turned to Meltwater's media intelligence and media relations solutions.

By implementing Meltwater, NASCAR was able to scale its media outreach, automate coverage monitoring, and perform in-depth analysis. The solutions provided critical data on earned media numbers, impressions, and tonality, which informed their strategy. For a major five-month partnership campaign, Meltwater helped determine the effort generated an eight-figure advertising value equivalency and coverage worth more than six Super Bowl ads. The team also used Meltwater Newsletters to keep 1,500 readers informed of top media hits three times a week.

NASCAR