Case Study: NAMDIA achieves better brand visibility and saves time with Meltwater

NAMDIA - Customer Case Study

NAMDIA, a 100% Namibian-owned diamond company, needed a better way to understand how its brand was being perceived online and to measure the impact of its social media efforts. As digital media became increasingly important, NAMDIA turned to Meltwater for an all-in-one solution to monitor brand sentiment, mentions, and social presence without manually searching news and social channels.

By implementing Meltwater, NAMDIA gained real-time visibility into brand mentions across media and social platforms, allowing the team to quickly spot issues, create reports, and work more efficiently. Meltwater helped NAMDIA save time and resources, improved reporting, and gave the PR team “eyes and ears” in places they couldn’t previously monitor.

NAMDIA

Beverley Coussement

Public Relations and Communications Practitioner