Case Study: Naga DDB Tribal gains deeper consumer and cultural insights with Meltwater

Naga DDB Tribal gains 12 months of social listening with Meltwater

Naga DDB Tribal, a full-service advertising agency in Malaysia, faced the challenge of tracking brand sentiment and understanding consumers in a fragmented, multicultural marketplace. To gain a deep understanding of businesses and consumers in this diverse environment, the agency selected Meltwater's Explore and Analyze products.

Meltwater provided Naga with an easy-to-use social listening platform to monitor brand sentiment, emerging behaviors, and cultural trends. This enabled the agency to better articulate consumer pain points, identify new business opportunities for clients, and analyze how sentiment evolved over time with access to up to 12 months of data. Meltwater's solution allowed Naga to maximize learnings from their data, provide clients with clear implications, and validate their thought leadership.

Naga DDB Tribal