Meltwater
475 Case Studies
A Meltwater Case Study
MyRepublic, a high-speed fiber broadband provider across Southeast Asia and Australasia, faced a challenge in tracking its own media coverage, competitor news, and regulatory updates. Using traditional methods like Google Alerts was highly time-consuming and ineffective, causing them to miss important conversations. They needed an agile solution to provide timely insights to senior management in order to stay competitive against larger telecom titans.
The solution was implemented using Meltwater's media monitoring and insights platform. MyRepublic used Meltwater to manually curate a regular newsletter for senior management, categorizing news into corporate, competitor, and regulatory updates. This provided the C-suite with bite-sized, insight-led information essential for strategic decision-making, especially while traveling. Meltwater enabled the smaller team to automate PR tasks and scale their operations efficiently in preparation for a planned market expansion.