Meltwater
305 Case Studies
A Meltwater Case Study
MyRepublic is a regional fibre broadband provider serving over 220,000 subscribers across Singapore, Indonesia, Australia and New Zealand. As a fast-moving challenger in a market dominated by large incumbents, its PR team struggled with time-consuming, manual media monitoring that missed important print, online, competitor and regulatory coverage needed to keep senior management informed for strategic decisions.
By adopting Meltwater, MyRepublic automated monitoring and began sending a concise, curated newsletter to executives several times a week—categorised into corporate, competitor and regulatory updates—and used mobile tagging to assemble summaries quickly. The solution reduced manual effort, kept leadership up to date while travelling, helped the company steer industry conversations and supported its scaling and IPO-readiness by enabling faster, better-informed decision making.
Fabian Lau
Regional PR and Internal Communications Manager