Case Study: Moroccanoil boosts influencer reach and engagement in South Korea with Meltwater

Moroccanoil boosts social engagement by 26.8K with Meltwater

Moroccanoil, a luxury beauty brand, partnered with marketing agency Digital Business Lab to penetrate the saturated South Korean market. Their key challenge was to identify the perfect influencers who could deliver the brand's value, specifically those with a considerable domestic South Korean following and who met strict criteria for audience demographics. They turned to vendor Meltwater for a solution using its extensive influencer database and advanced analytics.

Using Meltwater's platform, Digital Business Lab was able to efficiently scan for and evaluate influencer profiles that targeted specific demographics within South Korea. This data-driven approach facilitated their entire influencer activation campaign. As a result of using Meltwater, the campaign saw a significant measurable impact, with social media engagement increasing by 26.8K and reach by 272.5K on average versus previous campaigns.

Moroccanoil