Case Study: Mitsubishi Motors Australia achieves deeper PR and media insights with Meltwater

Mitsubishi Motors Australia - Customer Case Study

Mitsubishi Motors Australia, a subsidiary of Mitsubishi Motors Corporation, needed a better way to measure and demonstrate the impact of its PR, social media, and digital efforts as EV interest surged and media coverage became harder to track. The team turned to Meltwater to gain a fuller view of its brand coverage, audience, and campaign performance across its Product PR activities.

With Meltwater’s Social Listening & Analytics and Media Intelligence tools, Mitsubishi Motors Australia now tracks media coverage, automates daily stakeholder newsletters, and shares monthly reports on metrics like sentiment and share of voice. Meltwater also lets the team run deep keyword searches and drill into trends more efficiently, helping the company scale reporting and make more data-driven PR decisions.

Mitsubishi Motors Australia

Adam Davis

Product Public Relations Manager